Clik here to view.
Google DDP
AdAge: [Google attempts] to create a liquid market for the data used to target display advertising; http://eicker.at/GoogleDDP
View ArticleClik here to view.
Facebook Freundeslisten*
Facebook Freundeslisten: Kontaktorganisation, Schutz der Privatsphäre, gezielte Kommunikation; http://eicker.at/FacebookFreundeslisten
View ArticleClik here to view.
Google Plus vs. Twitter?
Scoble: Google Plus has made Twitter boring; http://eicker.at/2h vs. Siegler: Twitter is not Google Plus; http://eicker.at/2i The Google Plus series: Circles, Sparks, Hangouts, Huddle – Reviews,...
View ArticleClik here to view.
Facebook Timeline
Facebook’s Timeline: the story of our lives – and the perfect emotional advertising base; http://eicker.at/FacebookTimeline
View ArticleClik here to view.
Facebook Like Button(s)
Facebook Like gets sharing granularity: hypersharing becomes (scarily) automatic; http://eicker.at/FacebookLikeButtons
View ArticleClik here to view.
The Public Facebook
Public Facebook: 845M MAUs, 483M DAUs in December – $3,7B revenue and $1B net income in 2011; http://eicker.at/PublicFacebook
View ArticleClik here to view.
Online News and Advertising
PEJ: Online advertising on news sites is still not targeted, neither by context nor behavior; http://eicker.at/NewsAdvertising
View ArticleClik here to view.
News Sites: No Advertising Targeting
The advertising on news sites tend not to be targeted based on the interests of users; http://eicker.at/NewsAdvertising
View ArticleClik here to view.
Highly Targeted Advertising: Not on News Sites!
Highly targeted advertising is a key component of the business model of Google and Facebook; http://eicker.at/NewsAdvertising
View ArticleClik here to view.
News Sites and Targeting
Only a few news sites exhibits high levels of targeting, be it behavioral or contextual; http://eicker.at/NewsAdvertising
View Article
